Nnewi Celebrates Cultural Heritage as 2025 Afia Olu Festival Comes to an End
By Chizoba Njaka
The 2025 Afia Olu Festival, proudly sponsored by Life Beer, has come to a vibrant close in Nnewi, leaving behind a trail of unforgettable memories and cultural pride.
The festival, held at the iconic Nkwo Nnewi Triangle, was a dazzling spectacle of music, dance, and festive cheer that united families, friends, and revelers.
Representing Governor Chukwuma Soludo, Commissioner for Culture and Tourism, Comrade Don Onyenji, expressed delight at the festival's overwhelming success.
Comrade Onyenji commended Life Beer for transforming Afia Olu into a spectacular event, noting that the brand's bold participation has catapulted the cultural festival to an enviable status as a major tourist attraction.
Also, the Marketing Director, Nigerian Breweries Plc, Sarah Agha, beamed with delight at the event, expressing gratitude to the people of Nnewi for embracing Life Continental Lager Beer. She noted that the brand's values resonate with the Nnewi people, and looks forward to a continued partnership.
The festival featured exciting attractions, including a thrilling chefs' competition, where Umudim's chef emerged victorious, claiming the top prize of N2 million. Other highlights included a wrestling competition, where defending champion Uruagu retained their title, and an impressive yam pyramid consisting of 1,210 tubers.
Dignitaries from Nnewi and beyond attended the event, including Labour Party governorship candidate, Chief George Moghalu, and Senator-elect for Anambra South, Chief Emmanuel Nwachukwu.
The President General, Nzukora Nnewi, Prince Jude Osumuo, lauded Nigerian Breweries for their bold sponsorship of the festival, describing it as a significant move to elevate Nnewi's rich cultural heritage to the global stage.